Saturday, October 27, 2007

The Success of Fiji Water

Many of us have seen Fiji water before, if not or you have forgotten what it looks like, here is an image of a Fiji water bottle.



Fiji is one of the most successful brands of bottled water in the United States (in terms of sales), yet Fiji water is one of the most expensive brands of bottled water. Hopefully you are asking yourself, why? Is it because Fiji water tastes much better of it is better for you, probably not. Rather the success of Fiji water should probably be attributed to the story that is presented by the company.
Just look at the packaging and the bottle, Fiji water does not look like your average Sparkletts bottle. The bottle tells a wonderful story. If you sell a product and think the packaging or the design of the product is not important, all that matters is the functionality - you are probably incorrect. People pay attention to the packaging and design, therefore you should take it seriously and make it the best you possibly can.

4 comments:

Anonymous said...

bottled water is an interesting business. Fiji is just one example of a company that makes huge profits on selling something we can get for free

Cool said...

Fiji water tastes better, :)

Anonymous said...

Creativity and thinking outside the box, if the people that made Fiji can do it, anyone can. It just takes hard work......

thirsty said...

Nice picture, I should go drink more water.....