Buying a Book

The business of books is very interesting. People buy millions of them every year, yet (in most cases) we don't even know what is inside. How are you to know what is inside a book without reading the book? The only way you will truly know if you like a book or not is if you read that book, and once you've read that book buying it is actually quite unnecessary because you have already read it. This way of thinking does not only apply to books, we do the same when we want to buy a washing-machine, a car, even when we select our President. We really don't know what is inside the book until we actually experience the entire book. You need experience. We tell ourselves that we are rational and careful when we choose to buy something, but in reality we are not.
This is not totally our fault. Just because we can't predict what a President would be like 3 years down the line or how our car would drive four months after purchasing it.
Why do we buy a certain a book? Is it because you already read it and loved it? Probably not....
You may have bought a certain book because you've read something else by the same author, or a friend recommended the book, or you loved the cover, there are many reasons why you chose one book over all the others out there. We all tell ourselves a certain story and we believe what we perceive. Now all you have to do is use these theories in real-life and you will have a successful business.