If you own or manage a web site you are also most likely aware that the task of having a "completed" web site can never truly be complete. This is because you want to seem fresh and new and therefore must regularly update your web site. This is a simple concept, but very true. If you want to have a popular and successful web site, the content must be unique and updated on a regular basis.
In some cases you may find yourself helpless or stuck and need assistance in terms of what direction to head in when it comes to your web site's design... This is where the Internet comes in.
With the Internet being so large and probably filled with web sites in your same industry, you should use this as an opportunity to analyze the web sites of your competitors and try to learn which web site elements are working for them. Then if you wish you may use these new ideas as new additions to your web site. This does not mean that you should copy your competitors, rather you should seek to improve what your competitors are already doing.
So when you are trying to find new ways to update your web site, products, and your services, check out the Internet. It is constantly growing with new sites that can definitely assist your mind.