Monday, April 23, 2007

Google captures 48% of Search Market

Reston, Virginia - (Cheap Web Hosting Directory) - April 20, 2007 - Digital measurement service, comScore Networks, has released the top web search terms for March 2007, in its monthly qSearch analysis of activity across competitive search engines.

In March 2007, Google Sites captured 48.3 percent of the U.S. search market, gaining 0.2 share points from the previous month. Yahoo! Sites maintained its second place ranking with 27.5 percent of U.S. searches, followed by Microsoft Sites (10.9 percent), Ask Network (5.2 percent) and Time Warner Network (5.0 percent).

Americans conducted 7.3 billion searches online in March, up 6 percent versus February and 14 percent versus March 2006. — Google Sites led the pack with 3.5 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (798 million), Ask Network (379 million), and Time Warner Network (368 million).

comScore World Metrix continuously measures and reports online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.

comScore Networks measures the digital age with a global cross-section of more than 2 million consumers that allo comScore to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates attitudes and intentions. Through its proprietary technology, comScore measures across a broad spectrum of behavior and attitudes. comScore consultants apply the knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that endeavor to deliver superior ROI. comScore services are used by global firms such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

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