Everyone in the world expects different things when they purchase a web hosting plan. This is not only restricted to web hosting though, people are not all the same. We watch different television shows, listen to different music, wear different clothes, the list goes on and on. Today, people are very luck for they have a greater choice. For some it may be stressful, but in the age of globalization where local markets are not as significant and people's options or not only limited locally, we can have our needs and wants accommodated by people and business all over the world.
An example of this is, more people watched videos on YouTube last week than the top ten shows on network television. Choices and the long tail have been in existence forever, but now it matters.
When you look at your super markets beverage aisle, you no longer just see Coca-Cola because it is the most popular soft drink in the world. Now the most popular soft drink is "other". There are so many different types of beverages that there is no single super-power drink, instead people have many choices and utilize this. Online shopping is great because business can now carry many more products than the typical retail store. To prove this, look at Amazon.com and compare it to your local Barnes and Noble. You will surely find the inventory of Amazon.com trumps that of Barnes and Noble. Don't underestimate the importance of the long tail.