Leveraging Your Domain Name: If you're not including your Web site address on your business cards, e-mail signature, stationery, flyers, brochures, advertisements -- anything and everything you create for your business -- you're missing out on valuable opportunities for potential customers to learn more about the services you provide. Are you using an e-mail address at your domain, or does your return address promote yahoo.com or gmail.com instead?Search Engine Marketing (SEM): When done right, search engine marketing can reach a very targeted audience. It takes some money to establish a presence, but IPOWERWEB hosting plans include free credits for some of the major ones: $50 for Google AdWords, $50 for Yahoo! Search, a 90-day trial for the Best of the Web directory, etc. They're free to try, so see if one or more of them work for your business, and if so, use them to get some additional momentum behind your brand. If you're really ready to dive right in, TargetClicks can be an effective SEM option -- and they do all the work for you.
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