Wednesday, December 3, 2008

Online Sales Down So Far this Year? Don't Fret

comScore released a report today indicating that up until Cyber Monday (which was this past Monday, Dec. 1st), e-commerce sales had been down by about 2% compared to November last year. However, probably due to holiday sale prices many online retailers tout during the post-Thanksgiving shopping frenzy, Monday yielded a 15% jump over last year's Cyber Monday sales.

Additional key findings from the report include:

* Overall, retailers appear to be giving more aggressive discounts this year in an effort to encourage consumer spending; 51% of consumers surveyed indicated that the number of discounts and promotions seem higher this year than last year (compared to 12% who thought discounts were fewer).

* 39% of those surveyed indicated they felt the crowds at retail stores were fewer this year than last year, whereas 7% felt the number had increased.

Of course this is great news for our e-commerce customers here at IPOWERWEB. We truly hope your online sales end up following the post-Thanksgiving trend reported by comScore! Check out today's press release for more details on the report.

And at the risk of irritating some of our readers with an upsell, if you haven't already, it might be a good time to take advantage of a couple of the discounts *we're* offering for e-commerce-izing your site .... If this annoys you, feel free to skip the following bullets ;)

* CM4all E-commerce is available for 1/2 price off your first term (month, quarter, year) through Dec. 18.

* Existing ShopSite customers can take advantage of 1/2 price off their first quarter or year for ShopSite Manager or Pro (call us for details: 888-511-4678).

* PowerPay (our preferred credit card processing partner) is now offering the Authorize.Net Fraud Detection Suite--included with your payment gateway solution.

Okay--you can open your eyes again.

No comments: