The IPOWERWEB Business, Internet, and Web Hosting Blog
Wednesday, April 16, 2008
Yahoo Search Marketing Changes its Minimum Bid Format
Yahoo Search Marketing(YSM) has done away with its universal minimum bids at $0.10 per click. YSM now plans to use a quality metric in order to calculate the minimum bid requirement for each keyword. The quality metric will be based on the following two factors:
1. Value - the number of bidders and their bid amounts in a particular keyword market
2. Quality - the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads.