Wednesday, April 16, 2008

Yahoo Search Marketing Changes its Minimum Bid Format

Yahoo Search MarketingYahoo Search Marketing(YSM) has done away with its universal minimum bids at $0.10 per click. YSM now plans to use a quality metric in order to calculate the minimum bid requirement for each keyword. The quality metric will be based on the following two factors:

1. Value - the number of bidders and their bid amounts in a particular keyword market
2. Quality - the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads. 

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