Google AdWords Ads Now Live on Yahoo Search

On Wednesday we reported that Google and Yahoo were working on a partnership to have Google AdWords ads run on Yahoo. Well it has now been confirmed that the partnership is now live and in effect. AdWords ads are now running on Yahoo's search engine.

If you manage any ad campaigns thru Google you do have the opportunity to disable your ads from running on Yahoo, meaning that all AdWords advertisers are not required to run their ads on Yahoo. It is believed that only 3% of Yahoo's searches will run AdWords ads and the current test will run for about two weeks.