Wednesday, March 26, 2008

Video Ads With Yahoo Search

We just mentioned how Google AdWords advertisers can now run video ads alongside their text ads. Well Yahoo Search Marketing does this as well.
When searching for the words "shop honda" you will notice the Honda logo within the Partner Results section.



Below is an image of the Honda logo within the Partner Results section. Under the Honda logo there is a button which reads "Play Video".



Once you click on the "Play Video" button you will notice a window open that will play the entire video.
This is a shot of what the video looks like.




With both Yahoo and Google running video ads along with their traditional text ads we must wonder if MSN will follow. If companies do find running ads successful, we may eventually see video ads replacing text ads.

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