We're a little late in announcing this--mostly because we wanted to see if our customers felt our presence on Twitter was worthwhile--but here we are, tweeting away, with 454 followers strong! And you can follow us, too, at twitter.com/ipowerhosting.
So What Is This Twitter Thing?
Twitter is basically a free microblogging social media/marketing tool that lets you post "entries" of whatever you want to say--as long as it's 140 characters or less. Other Twitter users can subscribe to "follow" your posts to see what you're writing about, while you can follow other Twitter users to see what they're writing about. All the posts you follow are aggregated into your very own "Twitter Feed," which chronologically lists the posts in their 140 character snippets. Think it's nuts? Even the British Royal family is doing it!!
Why Do I Care?
That's a great question. The answer is, you don't have to! Twitter is basically whatever you make it--if you want to just follow your friends or kids and see what they're up to throughout the day ("eating a sandwich, yum!"), then it can be a fun way to stay connected to people who are important to you. If you'd like a way to learn and collaborate with other people who are interested in the same things you are, then it's a good way to make connections (just search for whatever keyword you want, and follow people who write interesting things about that topic). For us here at IPOWERWEB, it's a great way to stay connected to our customers and reach out to them on a regular basis.
Our Twitter Approach
We want to make sure our customers are happy. And we figure the best way to do that is by listening to them in their natural habitat: The Internet. We proactively search the Twittersphere to find happy or unhappy tweets about IPOWER, and reach out to those customers to let them know we're here to help. Occasionally we'll use our account to tweet news about what we're up to--improvements to the platform, new services, etc.--depending on who's manning the feed. We have members from all across our organization tweeting away, so you'll get the flavor of a few different personalities (we often sign our tweets with a carrot and our initials; for example: ^MMI).
Some people you might like to follow (popular twitterers):
- IPOWER, of course: ipowerhosting
- Ashton Kutcher: aplus
- Ellen DeGeneres: TheEllenShow
- Britney Spears: britneyspears
- CNN Breaking News: cnnbrk
- Oprah Winfrey: oprah
- Twitter: twitter
- Barack Obama: BarackObama
- Ryan Seacrest: RyanSeacrest
- Jimmy Fallon: jimmyfallon
- Lance Armstrong: lancearmstrong
- The New York Times: nytimes
- Coldplay: coldplay
- Al Gore: algore
- The Onion: TheOnion
- Perez Hilton: PerezHilton
- Google: google
- NPR Politics: nprpolitics
- Pete Cashmore: mashable
- RainnWilson: rainnwilson
- Martha Stewart: MarthaStewart
- TIME.com: TIME
- Whole Foods Market: WholeFoods
- Kevin Rose: kevinrose
- John McCain: SenJohnMcCain
- Michael Arrington: TechCrunch
- Biz Stone: biz
- JetBlue Airways: JetBlue
Have some recommendations? Add 'em in the comments :)